The Future is NOW, and the Future is RESPONSIVE!
It’s probably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.
Is there a difference between Mobile Design and Responsive Design?
There are two primary methods for creating mobile websites – Responsive Design and Mobile Templates. Responsive design requires only one website specifically coded to adapt to any screen size – phones, tablets, laptops, or desktops. We consider this to be the best way to make sure your site renders nicely on any device.
A mobile template is a completely separate entity that requires you to have a second mobile-only website or sub-domain. Mobile templates are also built for specific screen ranges. This can cause some issues as we will discuss below.
Responsive design is a term that was originally coined in a 2010 and is by far the most popular and widely used method for designing a mobile website. Why have a site that’s “Responsive?” Here are a few things to consider:
1. Mobile usage is EXPLODING!
This might not be a surprise for most of you. However, despite the statistics below, many businesses still don’t have a mobile website! Really? Hopefully reading through these statistics will emphasize the need for a mobile website.
- Over 20% of Google searches are being performed on a mobile device
- In 2012 more than half of the local searches were performed on a mobile device
- According to Movable Ink, 47.2% of all emails are opened on mobile phones, and 18.5% are opened on tablets.
- 45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)
- The number of local searches on mobile devices quadrupled in 2012 (Local Search Association)
- By 2015, mobile internet traffic will surpass desktop internet traffic. Say what?
Still think you don’t really NEED a mobile version of your website? Read on.
2. A positive user experience leads to conversions.
According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 6o% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.
3. Blogging and Social interactions bring visitors.
If you’re like most Inbound Marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device. Still not convinced? Read On.
4. Google prefers Responsive Design for more efficient SEO.
Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google to crawl your site, and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.
5. Speed is the key.
According to the Google PageSpeed Developers standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.
6. Having a Responsive site now protects you against the future.
One of the big benefits of Responsive Design is that the size of the template is designed based on screen size not device. This means that no matter what size screen someone is viewing your website from it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look great!
It is extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a “nice feature”, rather it is a necessity and can significantly impact the growth of your business.
Are you curious the possible return having a mobile website might have? I’d suggest checking out is this “Full Value of Mobile” calculator by Google. Here you can input different variables about your business and marketing goals and it will give you a full run down of how your metrics can be increased with the proper mobile design. If you have any questions or need to know more details about our responsive web design services please get in touch with us and we are happy to assist.